Perrier Flavor Inspiration
Campaign on Amazon.com
Digital Advertising/Web Design/Dimensions Variable
To match the extraordinary character of Perrier flavors, and echo the “Flavor inspiration” nation campaign and the collaboration with artist AKACORLEONE, Perrier team up with Amazon Media Group to introduce Perrier Flavor Inspiration Campaign, which showcases new flavored Perrier Sparking water to customers and allow them to explore Amazon-tailored Perrier mixology drink recipe in an interactive experience.
This campaign included Amazon Custom campaign landing page, Fire Tablet Animated Wakescreen display ad, Amazon Prime Pantry landing page and driving media banners. As Visual Designer, during the strategic planning process I participated in the ideation process and pitched the creative strategy to client. And during execution stage I responsible for Design the Amazon- Custom campaign landing page and Fire Tablet Animated Wakescreen Ad, art directed the photoshoot of Mixology Recipe video, and also design and art directed the driving media banners.
Nestle Waters North America/Perrier
Mike Kazantzis (Creative Director)
Michael Zibin Yuan (Visual Designer/Art Director)
Lauren Giacobbo (Front-end developer)
Louisa Diodato (Copywriter)
Abby Brewer (Campaign Manager)
Illustrion by AKACORLEONE (a.k.a. Pedro Campiche)