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Degree Black+White "5 Pieces Styled 5 Ways" Campaign on Amazon.com

Digital Advertising/Web Design/Dimensions Variable

 

Degree Women came to Amazon for help driving awareness and consideration for their Black + White Deodorant. They wanted to associate their brand with high-quality fashion to show how the product helped with longevity of nice black & white clothing items by preventing white marks or yellow stains.

Due to research we discovered the campaign insight that millennial customers are simplifying their wardrobes and buying fewer clothing items, demanding longer lifespans for the nicer clothing items they invest in. As Amazon grows to become the largest apparel retailer in the U.S., more customers are purchasing more high-end items on our site. 

Therefore, Amazon + Degree created a custom experience featuring “5 pieces styled 5 ways” to demonstrate the versatility of high-quality basics and associate the brand with fashion. We curated a shoppable core collection of five items (white sleeveless, black button-down, white blouse, black tank and black dress) and styled each clothing items 5 different ways, for a total of 25 unique featured looks. We showed the product through a premium lens in our shoot with high-quality photography showing clean underarms in our photographs, cinemagraphs and videos. Through a custom landing page experience, AVA and AAP placements, we connected the product to fashion and helped Degree Black & White customers feel confident in their quality clothing purchases.

Client
Unilever/Degree

Creative Director
Wade Neumeister

Art Director
Elana Black (Photoshoot/Video)
Michael Zibin Yuan (Digital)

Visual/Interactive Designer
Michael Zibin Yuan

Front-end Developer
Lauren Giacobbo

Copywriter
Louisa Diodato

Producer
Josh Eisenman

Campaign Manager
Jia Wang

Visit project website


Amazon Custom Campaign Landing Page Design


Campaign Experience of Degree Black+White on Amazon.

Photoshoot


Campaign Digital Driving Media

Media banners on Amazon Advertising Platform, Digital, White Top Version

Media banners on Amazon Advertising Platform, Digital, Black Top Version

Above-the-fold media take over on Amazon.com, White Top Version

Above-the-fold media take over on Amazon.com, Black Top Version

Below-the-fold media take over on Amazon.com, 1940x500 px

Contextual media on Amazon.com, 160 x 600 px

Amazon Video Ad

Amazon Video Ad Mobile Shopping Experience, 600x500 px