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Babydove

BabyDove Product-launch
Amazon Storefront

Digital Advertising/Web Design/Dimensions Variable

 

In April 2017, Dove, The Unilever-owned personal-care brand, launched a new product line “Bady Dove” in North American market. As a significant part of the national launch, Unilever invested an advertising campaign on Amazon to drive the brand awareness of customers and enter the e-commerce baby market; including the Baby Dove product launch Amazon Storefront (Tailored landing page), Cross-screen Media on Amazon Advertising Platform and Fire tablet Wakescreen. 

As the Visual Designer and Art Director of this project, I lead the creative part of this project, including setup and lead brainstorming the creative strategy, represent Amazon Creative team to pitch creative ideas to client, art directed the driving media banners by working with Rockfish Agency (Trusted Creative Partner of Amazon Media Group), and executed(Designed and Coded) the custom landing page. 

Client
Unilever/Dove

Creative Director 
Wade Neumeister

Art Director
Michael Zibin Yuan

Copywriter
Steve Landau

Producer 
Josh Eisenman

Campaign Manager
Hannah Woodberry

In Collaborated with 
Dan Mahan, Art Director in Rockfish


 Wireframe

Wireframe

 BabyDove Custom Campaign Landing Page, Digital, 3000px x8740 px

BabyDove Custom Campaign Landing Page, Digital, 3000px x8740 px


 Desktop Crossscreen Media banners on Amazon Advertising Platform, Digital, Dimensions Veriable

Desktop Crossscreen Media banners on Amazon Advertising Platform, Digital, Dimensions Veriable

 Mobile Crossscreen Media banners on Amazon Advertising Platform, Digital, Dimensions Veriable

Mobile Crossscreen Media banners on Amazon Advertising Platform, Digital, Dimensions Veriable